Struggling to rank in Google despite pouring your heart and soul into your content? It’s possible that your off-page SEO—or lack thereof—is to blame.

One of the most crucial aspects of a successful SEO strategy is off-page optimization.

If you want to rank your site on Google’s first page and boost your brand’s visibility and organic search traffic in 2022, you need to be looking beyond your own website.

In this guide, we’ll take a deep dive into off-page SEO, so you’ll get to know what it is, why it’s important, and what tactics you should be employing if you want to rank on Google and heighten your business growth.

What Is Off-Page SEO?

Off-page SEO, in short, covers all SEO activities that occur outside of your own website.

Although link building is commonly thought to be the most important off-page SEO tactic, there are far more off-page SEO tactics to employ if you want to gain a competitive advantage.

Branding building, podcast appearances, citation building, landing reviews, content marketing, social media, and other SEO tactics all play a role in a comprehensive SEO strategy.

But, in a nutshell, off-page SEO refers to any SEO tactics that don’t involve making changes to your own website or publishing content on your own site.

Both these signals are used as key trust and relevance factors by both search engines and users to determine the authority of your site.

Think of it like this:

• Your website = on-page SEO
• Another site or platform = off-page SEO 

But to complicate things further, you also need to turn to technical SEO to rank on Google. Let’s take a closer look at these three main SEO approaches to see how they differ.

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🔵  Recommended SEO Blogs For You: 

✅  A Complete Practical Guide To What is SEO & How To Optimize It To Improve Your Overall SEO Activities 

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✅ Go through this full guide to What is Keyword Research For SEO | How To Select The Right Keywords For Your SEO Strategy

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On-Page vs. Off-Page SEO vs. Technical SEO

Almost all SEO strategies can be categorized into one of three categories:

• On-Page SEO
• Off-Page SEO
• Technical SEO

These approaches can be summarised as follows:

But what is the distinction between these two?

✅  On-page SEO refers to the strategies you use on your website to help search engines better understand and rank your content. On-page SEO includes everything from great content on your site to optimizing title tags, meta tags, and H tags, as well as internal linking, image optimization, and more.

✅  Off-page SEO refers to activities that take place outside of your website. Although link building is often thought of as the most important off-page strategy, it also encompasses tactics like content marketing, social media, podcast appearances, landing reviews, establishing local citations, and more.

For example, if I reach out to someone and ask them to link to me, that’s off-page SEO. Why? Because I didn’t make any changes to my website as a result of the process,

On the other hand, if I improve the speed of my website by optimizing some images, that is on-page SEO because the change was made directly on my website.

If you’re ever unsure which “bucket” an SEO tactic belongs in, consider whether it’s completely under your control. If you answered no, it’s almost certainly an off-page SEO strategy.

✅  Technical SEO refers to the aspects of your website that have a direct impact on how search engines index and crawl it. Some people argue that this is an example of on-page SEO.

However, technical SEO includes things like site speed optimization, structured data, canonicalization, and hreflang, among other things.

Related Post: What is SEO A Complete Guide (2022 Update): + Best Tactics + Tools to Boost your SEO

Why do you need to focus on off-page SEO?

Without off-page SEO. You will find it difficult to rank for competitive search terms.

Consider off-page SEO to be the process of increasing your site’s authority; without it, your site will not outrank those with higher authority. 

And, in most cases, content from higher-authority websites ranks higher than content from lower-authority sites.

It’s all about increasing your site’s authority, which often goes hand in hand with brand building.

There are numerous other off-page SEO techniques and tactics that you should employ; they will not only assist you in achieving SEO success but will also aid in the development of your brand.

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19 Off-Page SEO Techniques to Use Right Now

Let’s look at 19 different off-page tactics you can use in 2022 to grow your brand and organic search traffic and which ones are the easiest to implement and provide the best results.

1]  Evaluate your backlink profile

Summary: Use a tool like Google Search Console, Ahrefs, or Moz to examine your backlink profile. Examine which domains have the most links to your site, as well as which pages have the most links. Check your domain authority (DA) or domain rating (DR) for an overall backlink profile score if you use Ahrefs or Moz.

No matter which tool you use, you should have access to information like the following:

• Number of links to your site
• Number of pages with the most links
• Number of domains linking to your site
• Anchor text

For convenience, export this data to an easy-to-access location, like a Google Sheet. You’ll get a DA or DR score for your site if you use a tool like Moz or Ahrefs. Based on your website’s backlink profile, these scores determine its authoritativeness.

More authority equals a higher score. It’s important to note that, while Google considers a site’s overall authority or trustworthiness, it doesn’t use DA or DR when determining a website’s search ranking. These metrics are unique to Moz and Ahrefs and are useful when evaluating your backlink profile and that of your competitors.

Continue to the next step in this off-page SEO checklist after you’ve finished checking your backlink profile.

2]  Link Building

The main goal of link building should be to obtain high-quality links from reputable websites. Prioritize quality over quantity at all times. It’s essential to think about the link gap between your website and your competitors’.

3]  Check your competitors’ backlink profiles

Summary: Get perspective on the strength of your backlink profile by evaluating competitor backlink profiles. Look at the backlink profiles of online and offline competitors using a tool like Ahrefs, Moz, or SEMrush, and then export and save that data to a Google Sheet.

Next, analyze the backlink profiles of your competitors.

You can use a tool like Ahrefs, Moz, or SEMrush to check your competition. Google Search Console, however, is not an option for researching a competitor’s backlink profile. That’s because Google Search Console data is only available to the site owner or webmaster.

Source: Ahrefs

While you should check the backlink profiles of your direct competitors, you also want to investigate the backlink profiles of your online competition. These are competitors who you will compete against in search results. In some cases, you will have an overlap between your direct competitors and online competitors.

Like the previous step in this off-site SEO checklist, you want to export this data to an easy-to-access location or document, like a Google Sheet. Once you export this data, you can start to evaluate it and compare it to yours.

Recommended Blog: 15 Proven Ways to Generate Quality Leads

4]  Content Marketing

When we think of content marketing, it is all too easy to think of it only as an on-page SEO tactic — that being the creation and publishing of content that sits on your own website.

But, taking a holistic view, content marketing spans both on-page and off-page tactics. Publishing great content on your own site is only one part of content marketing; any content that you create and publish anywhere on the web falls under content marketing.

The appeal of using content marketing as a tactic is that the creation of great, engaging assets make it easier to focus on off-page factors. And this, typically, comes from the promotion of the content that you are creating — publishing great, engaging assets that others want to share and link to.

Common content marketing tactics that work well to promote to build off-page signals includes:

• Blog posts
• Infographics
• Surveys, studies & research papers
• Whitepapers & eBooks

Content marketing, as a tactic, is closely intertwined with link building, social media, and PR, as well as also helping to build your brand. Quite simply, if you have a great piece of content, tell people about it. You can use our Content Marketing Toolkit to help you not only find popular topics that are gaining traction online but also find the most relevant industry media to promote your content.

Related Post: What is Content Marketing A Complete beginner’s Guide (2022 Update): Top Strategies + Tools to Grow Your Business

5]  Social Networking 

When a piece of content receives clicks from multiple IP addresses, it appears more authoritative to Google because it indicates that the content is being accessed by people from all over the world.

If you have high-quality content that includes real-world data, it can be shared across networks, exposing your content to a larger audience.

Treat social media platforms like search engines and discovery platforms, and realize that your social media presence can help you get in front of potential clients and customers who are looking for answers to their questions or to engage with the right brands on the social networks they use. 

Social media is frequently used for customer service.

They have questions or would like to speak with your company. The majority of your customers will contact you via social media as their first point of contact.

Maintaining a strong presence, communicating professionally, and treating social media as a brand channel that both existing and potential customers will discover as part of their sales journey are all critical.

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6]  Influencer Outreach

Add a community-driven section to your article and reach out to well-known influencers in your domain and ask for their valuable input in the form of feedback, a quote, or a review. Give their quotes some context and emphasize them in some way.

Influencers can go a long way towards ensuring your presence on these platforms as a business.

7]  Social Bookmarking (SB)

Social bookmarking is one of the most result-driven methods in SEO. It is one of the most effective methods for attracting visitors quickly. If you’re going to use it, make sure to write a catchy tagline with relevant content to give your article a boost.

1. Pinterest
2. Twitter
3. Digg
4. Mix
5. Facebook
6. Reddit
7. Slashdot
8. Pocket
9. Dribble
10. Tumblr

As I previously stated, social bookmarking is an effective off-page SEO technique that helps in the creation of high-quality backlinks for a website. These backlinks are considered high-quality by Google and other search engines.

The Top 6 SEO Advantages of Social Bookmarking:

1. – An overall increase in the visibility of the website
2. – People can easily access your website across the web.
3. – You create high-quality backlinks that are relevant to your site.
4. – New customers bring more traffic to your website.
5. – Increased efficiency will increase traffic.
6. – It helps people find businesses.

8]  Infographic Submission

The most recent and most effective technique for Search Engine Optimization through social media is infographic submission. Infographics are a type of graphical representation that depicts information or is combined with data.

This data integrated graphics receive a better response from the audience than regular text used to convey information to the audience by a large percentage of the audience. However, the most important aspect of using these infographics as a source of SEO is to create unique and informative graphics in a logical manner, free of any confusing details.

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Advantages of Infographic submission

• These infographics are shared more frequently on social media sites like Facebook and Twitter than other text-based information.
• Infographics are easier to incorporate into websites and are capable of conveying complex information in an understandable manner.
• High user interactivity.
• The increased power of retaining users.
• Enhanced social media sharing.
• Infographics are widely regarded as an effective SEO function in the online marketing world.
• Integrating your brand logo with infographics can also be a great way to promote your business.

9]  ARTICLE SUBMISSION:

Article submission is one of the most effective SEO techniques available. Article submission is the process of writing relevant articles for your online business and then submitting them to popular article submission directories.

The main goal of article submission is to get a lot of visitors (and links) to your website without spending a lot of money. Naturally, you must ensure that the articles you intend to submit are directly related or relevant to your business.

Benefits of article submission:

It includes online marketing, advertising, and publicity for your business. The following are two of the most important advantages:

• Article submissions can help your online business rank higher in search engines by increasing the number of high-quality backlinks and page ratings.
• Developing a website owner’s reputation as an industry expert By including useful details and information in articles, you can earn the trust of potential customers and encourage them to visit your website.

10]  Guest Posting

And, in reality, links should not be the only reason you guest post; they should be a bonus if they happen.

Guest posting should be used to reach a new audience, get in front of the traffic of a related site, and build your brand. When you approach the tactic with this mindset, you’ll find it to be extremely beneficial.

11]  Questions & Answers

Choose a platform with a high level of authority and relevance, search for your niche and related questions, and respond in a way that adds value to the question.

If you’ve written a guide on the same subject, include a link to your website so visitors can easily find it. Take care with the links so they don’t appear to be spam. If executed correctly, this strategy can be a game-changing off-page SEO strategy.

12]  Podcasts

Podcasts are extremely popular right now, and their popularity is growing by the month. In fact, 44% of Americans have listened to a podcast at least once in their lives, with 73 million listening on a monthly basis.

They are significant, and if you do not include them in your marketing strategy, you may be missing out on significant opportunities.

Let’s look at the benefits:

• Most businesses are still not using podcasts as part of their marketing strategy, which means it’s a great way to gain a competitive advantage.
• They’re a platform to connect with new people, share your knowledge, and gain visibility on search engines other than Google.
• Apple’s Podcasts is still a search engine, allowing you to use keywords to find relevant podcasts.

Businesses that recognize that SEO should cover more than just Google will be the ones that succeed in building a brand and identifying ways to target their potential audience, regardless of which platform they use.

13]  Brand Promotion

14]  Local SEO (Google My Business)

GMB isn’t your own website, and don’t forget that any efforts that aren’t focused on your own website are considered off-page SEO.

According to recent reports, 46% of all Google searches are for local information, and 4 out of 5 people use search engines to find local information. It’s a simple fact that if your business isn’t listed in the local GMB results, one of your competitors is.

Take a look at our 2022 Ultimate Guide Google My Business (now Google Business Profile) to learn how to optimize your listing and make the most of the platform as part of your off-page strategy.

15]  Broken Link Building

Broken links commonly happen when web hosting expires or site assets are messed up during migration. They could also be the result of typing errors. Always go with a reputable web hosting company and proofread to avoid spelling mistakes.

16]  Forums

After consistently participating in a forum posting, you will receive a large number of high-quality backlinks as well as a good search engine ranking.

Make sure to complete your profile and include an anchor in your signature so that your signature appears alongside your anchor whenever you comment. Look for forums that provide do-follow links.

Benefits of forums:

• Builds backlinks to a website
• Attracts a lot of traffic
• Increases ranking to a website

Is Forum Posting Relevant For SEO in 2022-23?

Google is becoming increasingly intelligent, and it is gaining the ability to distinguish between quality and spam backlinks. So, if you’re only interested in getting a backlink from forum posting, I wouldn’t recommend it. If you want to post on a forum, make an honest effort to answer questions and solve people’s problems.

You will be rewarded with quality traffic if you learn and share your knowledge in a community. As a result, when combined with other off-page techniques, it is still relevant for SEO.

17]  BLOG COMMENTING / BLOGGING

The Benefits of Blog Commenting:

• It helps the blog attract traffic to a website.
• It boosts the number of backlinks.
• to increase the number of visitors to a website or blog.
• It builds a relationship with the user and author of a website.

Related Blog: What is Blogging: A Complete Guide For Business (2022 Update): Beginners to Advanced Level

18]  Slide sharing

The sharing of slides creates a platform for the big opportunity, which leads to other big opportunities. This “opportunity” receives millions of visitors each month and automatically optimizes the best search engine ranking. SlideShare is known as “The Giant of Content Marketing.”

The best PPT submission websites, such as issuu.com, slideshare.net, mediafire.com, and others.

Benefits of Slideshare:

• Help you get more traffic
• Rank better on Google
• Help you grow your followers
• Get email subscribers
• Build your brand
• Create your own uses

 

19]  Reviews

One of the most underappreciated advantages of collecting reviews is that, when done correctly, they can assist Google in better understanding your site.

Google uses reviews to generate brand signals, which can help your site’s domain authority and, ultimately, its search ranking.

Off-page SEO is all about building your brand and creating signals that portray you as someone who deserves to be at the top of the SERPs.

A business that has received positive feedback on third-party platforms is establishing itself as a brand. Great reviews help to increase conversions and, once again, trust.

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The Key Takeaway

Off-page SEO will continue to be important in 2022–23, but it’s important to remember that it’s about much more than link building.

Off-page SEO has evolved from a core focus on driving signals that impact ranking factors to include a focus on optimizing, creating content, and ranking on search engines other than Google.

Off-page SEO should be a part of your overall digital strategy, and brands that do so see steady growth in an increasingly competitive market.

Think about your brand first, and you’ll approach off-page SEO with the right mindset to get the results that will truly benefit your brand’s online presence.

Watch this complete off-page SEO step-by-step practical tutorial to learn how to start and continue all relevant off-page activities flawlessly and without any issues.

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