In terms of increasing impressions, clicks, and conversions, social media is considered the most effective digital advertising channel. And, when compared to other social media advertising platforms, Facebook comes out on top due to its advanced targeting functionalities at a lower bidding cost.
This blog will walk you through the fundamentals of Facebook ads, including why you should use them, what advanced career opportunities are available, and how you can become a Facebook ad specialist. Finally, we’ve included a free 7-hour Facebook ad practical tutorial course.
By following this Facebook ads guide, you won’t waste time or money trying to launch your first successful Facebook ad campaign this way.
Facebook ads are paid posts or content that you can use to reach out to your target audience and convert them into paying customers at the lowest possible cost. For those who are new to Facebook ads, this is just a quick and simple explanation.
Facebook offers a wide range of campaign objectives as well as a number of great features that you can tailor to your business’s needs.
Have a look at what this guide entails
Why Should You Promote Your Business on Facebook?
When compared to other social platforms, Facebook is the most powerful social network in the world.
According to Statista, Facebook has 2.89 billion monthly active users and 1.93 billion daily active users. Because of this large number of users, you can determine how effective Facebook ads are when used properly.
According to Facebook, over 10 million people use Facebook ads to promote their brands, products, and services. Every year, this number rises by about 3 million people.
Almost 95% of social media marketers believe that Facebook provides the best return on investment (ROI), assisting you in growing your business, generating leads, and closing sales. You’d think that with such a large audience, Facebook marketing would be costly, but it isn’t.
Facebook lets you set a maximum spend and also charges you less to reach out to the same number of people just like other social platforms platform.
When it comes to pinpoint targeting, Facebook is nearly unrivalled. It has a lot of information about its users, which allows advertisers to target the right people with the right message.
Point to be noted here: We’re not talking about using the Boost button to run Facebook ads. We’re talking about creating highly targeted ads from scratch through Facebook Ads Manager.
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Before you invest in Facebook ads, here are some of the benefits you need to know:
Top 15 Benefits or Features of Facebook Ads
- Facebook allows you to set your maximum CPC and daily lifetime budget for your ad campaigns.
- You can quickly calculate your return on investment because you can easily define a cost per conversion and see what your profit will be.
- Additional targeting options include towns, regions, age, gender, interests, income bracket, behaviour, and other demographics, among others.
- It is less difficult to set up than Google AdWords.
- With the help of Facebook Robust Analytics, campaigns can be easily tracked.
- A large influx of traffic is expected right away.
- Advertisements enable you to remarket to people who have previously interacted with you.
- You can choose from a variety of advertising objectives that will perfectly fit your business goals, whether you want to increase traffic, engagement, conversions, or any other objective.
- The A/B testing feature allows you to determine which ads are performing well and are relevant to your target audience’s interests.
- Define your target audience smartly with the help of the ad’s detailed targeting feature.
- Get real-time insights into each campaign’s performance and suggestions to improve it.
- CPC is less expensive than Google Adwords. Twitter, Linkedin
- It provides the features of manual and automatic placement, which you can use to make your ad campaign successful.
- By enabling the option of campaign budget optimization, Facebook takes the responsibility of optimizing the ad budget for each campaign you create, making it more productive.
- The dynamic creative option combines ad elements such as images, text, and videos in excellent ways for your audiences.
Read more: Facebook Ad Mistakes + How to Fix Them (2022)
Career Opportunity in Facebook ads
You might be wondering if this field really does offer a lot of room for career growth. You will get the answer to this shortly.
Facebook advertising is one of the most successful forms of digital marketing. With over a billion active users, it enables businesses from a multitude of industries to reach their target audiences at the lowest possible cost with the best results.
To make your campaign successful, you must consider a number of factors. This is why businesses and multinational corporations hire Facebook ad experts.
Now, let me show you some of the most recent job openings.
This was just an example of one job portal, and by looking at the number of job openings (26,341 Facebook Ads Jobs), you can get a sense of how broad the scope of SMM (Facebook ads specialist) The image below depicts the average salary advancement ($71,164) as per the particular country.
According to salary.com, the average Facebook Ads Manager salary as of November 29, 2021, was $57,131, with a salary range of $51,483 to $82,680.
Salary ranges depend on a variety of factors, including certifications, education, additional skills, and the number of years you’ve worked in your field.
Now, if you want to advance your freelance career, let me show you the numerous job opportunities available to freelancers.
As you can see, the recent freelancing jobs posted here a few minutes ago, like 11 mins ago, 20 mins ago, etc.
This is how jobs are continuously posting and people are eagerly looking for Facebook ad experts who can assist them to increase brand awareness, get quality leads, and boost conversion rates and sales.
Now it’s time to show how Facebook ad experts are charging for their top-notch services.
You can see the charges for their services in the image above, such as $125/hour, $155/hour, $200/hour, and so on.
In this way, you can also charge for your Facebook ad services if you master the skills required for this.
“How can we even stand in front of them?” you might be thinking. After all, they are the best in their field. Then you’re on the wrong track, because they were all beginners at one point or another, and it’s never too late to learn something new. All you have to do now is get started.
This Facebook ad practical tutorial will help you kick start your career as a Facebook ad expert as you will get to know how easily you can apply the fundamental concepts into practice.
As you got many proofs regarding the career opportunity in the field of Facebook ads (which comes under Social Media Marketing), It’s time to figure out what a Facebook ad expert’s responsibilities and roles are.
What is the Role of a Facebook Ads Expert?
As Facebook Ads experts are responsible for -:
- Strategizing, creating and monitoring marketing campaigns on the Facebook Advertising platform.
- You can work for a single brand or for a digital marketing agency that deals with multiple clients.
- Responsible for identifying and targeting the right audience and bidding strategy.
- Setting the necessary tracking codes
- Conducting in-depth market competition research.
- You must know the Facebook ad policies.
- Remarking the website visitors
- Creating catchy graphics with the perfect ad copy
- Collaborating with other marketers for landing page optimization
- Optimizing the ads for all devices.
- Creating and planning the offers
- Monitoring and improving the campaign’s performance
- Analyzing the tracking pixels
- Staying up to date with the recent Facebook ad updates and best practices
Read More: What is YouTube Marketing
8 Easy Steps to Be come a Facebook Ads Expert
These are the 8 steps you need to follow to become a Facebook ads specialist:
1] Get a deep understanding of Facebook Business Suite
The Facebook Business Suite is a free platform that allows you to manage your Facebook, Instagram, and Messenger accounts, as well as your Facebook ad campaigns, all in one place, saving you time and simplifying how you communicate with customers
As a Facebook Ads expert, you’ll need to know how to create and optimize business pages for maximum engagement.
You’ll also need to know how to manage user access for different parties within the Business Suite, as well as how to add team members to collaborate.
2] Learn how to set up a Facebook Pixel
Facebook Pixels are tracking codes that are embedded in your website and are helpful for remarketing because they allow you to track which pages and products someone visits. You must learn how to set it up and manage it.
When you install a pixel on your site, Facebook can collect information about your visitors and the actions they take on your site. This enables Facebook to calculate vital ad performance metrics.
3] Learn how to use Facebook’s sales funnels.
Funnels divide users into different stages based on their current relationship with your company, so they play an important role in Facebook advertising.
The top of the funnel is made up of people who are engaging with your company for the first time. The more people interact with your company, the further down the funnel they will go until they become a customer.
From prospect to customer, Facebook sales funnels use the following stages:
Acquisition – This step requires you to identify new audiences for your ad campaign. Then you use your ads and content to get them ready for the next stage of the funnel.
Retargeting – In this step, you market to people who have completed the acquisition stage but have yet to complete the sale. People who saw your ad or visited your website but did not take any action. The goal of this stage is to increase sales while spending less money on marketing than in the previous stage.
Retention – In this step, you use your ads to target existing customers. You can promote highly targeted offers because you already have data on this audience.
As a Facebook Ads expert, you’ll need to understand how to create this type of Facebook sales funnel, as well as how to target your audience and use their data at various stages.
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4] Learn to set up Facebook events and custom conversions
To better track the performance of their campaigns, Facebook advertising experts must know how to set up custom events and conversions.
The Facebook Pixel tracks some key actions that users take on your site, such as:
- Add to wishlist
- Contact
- Purchase
- Initiate checkout
- View content
- Add payment info
- Add to cart
- Search
- Complete registration
- Leads
These are the standard tracking events. However, tracking events that aren’t covered by standard tracking necessitates custom configuration or the creation of a custom event.
Go to Facebook Business Suite > All Tools > Events Manager to create a custom conversion.
Click Create custom conversion to add:
- Name
- Description
- Data sources
- Conversion Event
- Rules and Conversion Value
- And at last, select the conversion event that you are looking to track.
As a Facebook advertising expert, it’s critical to understand how to properly set up events and conversions so that you can accurately track the results of your Facebook campaigns.
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5] Learn about lookalike and custom audiences
Facebook has the best features for defining an ad campaign’s target audience. People can be targeted based on their location, age, interests, gender, income bracket, behavior, demographics, and other factors.
You’ll need to know how custom and lookalike audiences work if you want to target your audience even more precisely.
When you click on the audiences option in Business Suite, you will reach here as shown in the image
You can create a detailed list of people to target with your ads by using a Facebook custom audience. You can use several different data sources to create your custom audiences which include:
- Website visitors
- App activity
- Customer list
- Offline activity
- Video
- Lead form
- Instant Experience
- Shopping
- Instagram account
- Events
- Facebook Page
- On-Facebook listings
As a Facebook Advertising expert, you must know how effectively use custom and lookalike audiences to target a more specific audience for your company. These are the small detailed knowledge many Facebook advertisers lack and by studying them properly how it works you can stand out from the competitive crowd
6] Study the different ad placements and Facebook Ad types
As a Facebook Ads specialist, you need to know what ad placements are available and which are best for your campaigns. Facebook Ads can be found in a variety of places on Facebook’s web properties.
While creating the ad, you get two options, automatic as well as manual placements
AUTOMATIC PLACEMENTS – The Facebook delivery system allocates your ad set’s budget across multiple placements more efficiently while showing your ads to a larger audience
If you are new to ads then you should select this option and let Facebook decide where to place your ads
MANUAL PLACEMENT – You can manually choose the platforms to show your ad. The more placements you select, the more lucrative opportunities you’ll have to reach your target audience.
You can use automatic placement but if you want to be as professional in this, you must know how to use manual placements as they help you to generate more profitable results
Related Blog: How to Sell Products Online For Free
7] Learn how to do competitor analysis
We all know how market competition increases rapidly. As a Facebook ad expert, you need to keep an eye all the time on every innovative marketing approach your competitors introduce.
helps you to understand what different things are going on according to your product or services
You can create ads that stand out by knowing what your competitors are doing.
Tools like SEMRush help you spy on your competitors further. It allows you to see where your competitors’ traffic comes from, how active their social profiles are, how much money they spend on various advertising channels, and more.
Top 6 techniques for analyzing competition before creating Facebook ad campaigns:
- You can use Facebook as a spy tool by visiting your competitor’s sponsored post to see how they have targeted the audience
- You can get valuable ideas by visiting your Competitors’ Landing Pages
- Take a look at Facebook Audience Insights
- Conduct an in-depth study of Google Analytics.
- Understand the trendy queries through social media platforms
- Analyze your competitors’ Facebook page as well
9] Learn how to use Facebook’s ad reporting feature
The Facebook Ads reports provide you with all of the data you need to track the success of your campaigns.
As a Facebook advertising expert, you must be able to analyze data in order to determine where you are succeeding and where you need to improve.
Here are a few key metrics to keep an eye on in your reports:
- CTR (Click-through rate): The percentage of people who click on the ad after seeing it.
- Link clicks: Measures the number of times someone clicked on the ad.
- Amount spent: Measures the campaign’s total cost paid for clicks and impressions
- Impressions: This represents the total number of times your ad is viewed.
- Reach: This metric indicates how many people have seen your advertisements.
- CPC (Cost-per-click): Represents the average amount paid for each click on your ad.
There are many more things you need to know and for that, you must read this blog: Facebook ads Mistakes
Develop your Facebook ads skills and put the concept into practice
Key Learnings
Facebook advertising is a powerful marketing tool for businesses of all sizes.
Running effective Facebook marketing campaigns necessitates a wide range of knowledge and abilities.
As a result, businesses hire Facebook Ads experts who are well-versed in all aspects of Facebook advertising. To get social media marketing services in Delhi, you can reach out to Marketing Fundas.
Watch this Facebook ad complete practical video to kick start your Facebook Ad journey in an efficient way.
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