💻💰🎯 The most important factor in increasing search traffic to your website is undoubtedly on-page SEO. According to research, only 75% of searchers bother to click past the results on the first page, and 67% of all clicks are made on the first 5 results for a given search. Being on the first page of Google is crucial because this can make any website owner feel a little helpless.
💡 Google has updated its algorithm several times in recent years (Penguin, Panda, and Hummingbird). These updates have forced SEO specialists all over the world to change their on-page SEO strategies to regain their prior search engine rankings.
We’ve put together a list of 20 on-page SEO tips that will help you stay on top of the constantly shifting SEO landscape and quickly increase rankings and organic traffic to your website.
🚀 Without further ado, Let’s jump right into it……….
Have a look at what this guide entails
👉 What is On-Page SEO?
The process of optimizing web pages for search engine results is known as on-page SEO (SERPs).
The best explanation is provided by Moz: On-page SEO, as opposed to off-page SEO, which refers to links and other external signals, refers to both the content and HTML source code of a page that can be optimized.
Contrary to popular belief, on-page SEO involves more than just improving your website’s meta tags. It’s a much more complicated subject that has changed significantly over time. As a result, it’s crucial to stay up to date with the most recent SEO best practices.
To improve your on-page SEO, follow these 20 practical tips. Now that that is out of the way, let’s get started by outlining the first and most crucial step in our plan to assist you in getting your website ranked on Google’s first page. Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it.
👉 15 Proven On-Page SEO Tips to Boost Your Rankings FAST
1- Perform Keyword Research
One of the crucial components of SEO is keyword research. For Google to rank your content on those keywords, you want the keywords on your page to be pertinent to what people are searching for.
Consider which words and phrases best describe your website and company. How do you behave? What services and goods do you provide? If you sell fitness supplements, you might think of terms like “best protein powder” or “plumbers in Lake Worth, Florida” as possible keywords.
However, if all you’re doing is speculating about what people are looking for, it’s a waste of time. You must assess the popularity and volume of searches for your keyword. By doing so, you can determine how popular a keyword is and how simple or challenging it is to rank for.
Fortunately, there are many tools available to assist you in getting accurate information on any keyword. You can track your search performance using a free tool like Google Keyword Planner or a paid service with more tools like Semrush or Ahrefs. Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it.
To be clear, relevance and intent are prioritized over exact keyword matching as Google becomes progressively more intelligent. This implies that if your content doesn’t match the search intent, search engines will simply not rank it.
You must make an effort to comprehend what users are looking for and the purpose of their searches. Using the powerful Google search engine, as we’ll demonstrate to you next, is a good way to accomplish this.
🎯🚀 Must Read: Go through this complete practical guide to What is Digital Marketing and how you can optimize it to strengthen your brand and increase sales & conversion rates.
2- Understand Your Keyword’s Search Intent
Understanding the search intent of your target keyword is the first step, as it is the most crucial ranking factor in search engines. Fortunately, Google’s search results for the majority of keywords or keyphrases will provide all the information you require regarding that keyword’s search intent.
Take the keyword “keto supplements” as an example. Users looking for that keyword might want to purchase keto supplements, or they might just want to learn more. Furthermore, the majority of people looking for “keto supplements” on Google’s first page are seeking out information.
The best information about keto supplements must be provided in your content if you want to appeal to the search intent of this keyword. You can easily use the search engine giant Google to determine what kinds of information users are looking for when they use your target keywords.
Remember to include your primary focus keyword or key phrase in the first paragraph of your content, as well as in the SEO title and meta description. Next, we’ll demonstrate how to add that. Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it.
🔴 Recommended Career Guide For You: Get to know the latest updates for the scope of digital marketing in 2023 so that you can build your digital career in the right direction.
3- Improve Your Content With Related Keywords
We already know how crucial it is to optimize your keywords for search intent, but if you want to boost your organic traffic and move up the Google rankings, you also need to use the right keyword variations.
Because of this, you should concentrate your efforts on writing engaging, high-quality content that incorporates relevant keywords and key phrases. By doing so, Google is better able to match your content with more searches and comprehend the search intent behind it.
And the best part is that the more keyword variations you use, the more searches you can rank for and the more traffic you’ll get! Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it.
🔷 Create Your Online Store: If you own a small business, you must read this comprehensive guide to what is WooCommerce and how to set up an online store using WordPress and the WooCommerce plugin.
4- Add Your Focus Keyword or Keyphrase
Using the top WordPress SEO plugin, All in One SEO, you can quickly add your focus keyword (your primary keyword or keyphrase) (AIOSEO). Get an analysis of your content’s optimization on it as well. After installing and activating AIOSEO on your website, you’ll have access to a variety of effective SEO tools and features, such as:
- SEO Audit Checklist — You can use the SEO Audit Checklist to analyze every aspect of your WordPress site, find any critical flaws, and gain practical advice on how to improve your SEO and drive traffic.
- Smart XML Sitemaps — The Smart XML Sitemaps feature creates a WordPress XML sitemap automatically and notifies all search engines whenever there are any updates. In order to improve rankings in the video and news search results, you can also create a video sitemap and a Google News sitemap.
- Social Media Integration — Connect all of your social media accounts and inform search engines of their existence. You can also use this feature to design stunning Twitter Cards and Facebook Thumbnails, giving you more control over how your content appears when shared on social media and assisting in increasing direct traffic to your website.
- Local SEO — Increase the rankings of all of your business listings and become featured in Google Maps and the Knowledge Panel.
These are just a few of the amazing SEO tools that will improve your website’s search engine rankings.
🏆 Some know-how: Want to start and boost your freelancing career with the right guidance then this complete guide to What is Freelancing: Ultimate Beginner’s Guide 2022 || (Zero to Mastery Level) is the go-to option for you
5- Use the Readability Analysis Tool
Search engines also take readability into account. Easy-to-read content frequently ranks higher than difficult-to-read content. Because of this, you should always break up your content with shorter sentences, subheadings, images, quotes, and bullet lists. Do whatever it takes to keep the reader engaged with your writing and on your website.
It doesn’t get any simpler than that to make your content more readable and increase SEO! Let’s now discuss a crucial SEO best practice that, when properly applied, can significantly improve your rankings and CTR (Click-Through-Rate).
🟡 Recommended Tools For You: Get to know the top 35 + digital marketing tools which every marketer must use to make their online marketing efforts successful and effective.
6- Optimize Your SEO Title or Title Tag
One of the most crucial elements Google considers when determining what your content is about and whether to display your site in the search results is the SEO title or title tag.
A strong title can make or break whether someone clicks through to your website, regardless of how well your site ranks. Additionally, users can quickly determine whether your content will satisfy their needs by looking at your page’s description in the search results.
The SEO title is crucial for three reasons in particular:
- It facilitates Google and other search engines in comprehending the subject matter of your content.
- It greatly helps in your keyword or keyphrase ranking.
- It piques people’s interest, causing them to visit your website.
In other words, creating intriguing titles and starting your SEO title with your main keyword can increase CTR.
✋ Hey Wait!!
💁♀️🎯 Looking For Professional Digital Marketing Services To Boost Your Audience Engagement, Conversion & Sales?
🏆Reach Out To An Expert Team Of Marketing Fundas Today!
📞👈🚀 Enquire Now
7- Use Long-Tail and Medium-Tail Keywords
Did you know that 70% of search traffic comes from long-tail keywords? Therefore, you should definitely use long-tail keywords in your content if you want to increase organic traffic. Long-tail keywords are expressions that users type into search engines when they’re looking for a particular item. They frequently have three words or more. Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it.
Although they frequently have low search volumes, they are simpler to rank for because they have a more focused intent and are more likely to provide users with the information they seek.
You can always aim for mid-tail keywords if the search volume is too low. They range in length from 2 to 3 words and frequently receive more searches. However, because there is more competition for mid-tail keywords, they can be more challenging to rank for.
🏆 Recommended Facebook Guide:
8- Write a Well-Crafted Meta Description
Writing a compelling meta description can encourage users to visit your website. Additionally, it informs Google of the topic of your page. A suitable meta description ought to be:
- Describe your page’s content
- Answers users questions
- Include a call to action
- Be unique and interesting
- Include your main or focus keyphrase
Given that, the following is an example of a meta description from a Google search result:
Google sometimes adds its own meta description based on your content, in addition to not always using yours. But if it does, you ought to make an effort to create compelling and indicative meta descriptions.
Optimizing your images is a crucial SEO best practice that will help you rank in Google’s image search, which is what we’ll look at next. Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it.
💁♀️📩🎯 Recommended Email Guide:
9- Optimizing your images
Did you know that articles with pictures receive 94% more views than those without? Furthermore, according to 32% of marketers, visual images are the most significant type of content for their companies.
Given this, optimizing your images is essential if you want to dominate Google’s and other search engines’ visual search. In order for search engines to understand what your images are about, you must make sure to include additional information about them.
For instance, Google frequently extracts Google Lens image results from pages that contain about 1600 words on average. This is due to the fact that text is crucial for image SEO. Therefore, in order to best optimize your images, you must:
- Add descriptive image file names
- Write SEO-friendly alt text
- Use image caption when needed
- Consider if you’re SEO title and description are relevant to your images
- Choose the right image format
- Define your image dimensions
- Compress your images
These are merely a few of the best image SEO techniques. Make sure your website is responsive to mobile devices. If your website is not mobile-friendly, Google won’t display your content in image searches.
In fact, Google has a mobile-first index now and may only rank mobile-friendly content, which we’ll look at in the section titled “Get ready for mobile-only indexing.” After that, let’s discuss how to enrich your content with more data so that it appears in Google’s rich results.
📢💰🧲 Recommended Google Guide:
🎯 Read this quick & complete guide to What is Google Business Profile to include information and images about your company’s location, offerings, and products perfectly.
🎯 A complete practical guide to what is google analytics which helps you to understand how to track every important aspect of your site and will help you to improve your digital approach in the right direction.
🎯 Read this quick & complete guide to What Is Google Trends & How To Use It: 10 Mind-Blowing Tricks To Boost Your Brand SEO Ranking
🎯 Go through this quick & complete guide to What is Google Ads: Ultimate Practical Guide Boost Your Ad Campaigns
🎯 Read this quick & complete guide to What is Google Tag Manager: The Complete Beginner’s Practical Guide (2022 Updated)
10- Optimize Your Video Content for Video Search
You can’t ignore video content as a marketing and SEO tool. In fact, 87% of video marketers claim that video has increased website traffic, and 80% claim that it has directly increased sales. Your content will benefit from having videos if you:
- Boosting Your Organic Traffic-The use of video on your website results in a 157% increase in organic traffic.
- Lowering Your Bounce Rate: Visitors stay on a page with video for more than twice as long as those without.
- Help You Gain More High-Quality Backlinks – The better your content, the greater your chances of gaining high-quality backlinks.
Additionally, since Google owns YouTube, if you upload videos there, you’ll own more Google real estate. In order for search engines to rank your videos in video searches, you must ensure that they can find your videos.
Making an XML video sitemap, a specially formatted file that lists all of your website’s pages that contain videos is the best way to accomplish this. Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it.
✋Hold On 🏆🎓
💁♀️💻 Want To Advance Your Career In The Most Booming Industry?🚀👨🎓
🎯🏆 Join Live Practical Digital Marketing Certification Course & Boost Your Digital Skills From Scratch To Advance With Result-Oriented Easy Strategies
Get a PAID INTERNSHIP Opportunity With Professionals
🏆Reach Out To Expert Trainers Of Marketing Fundas Today!
💻💁♀️🚀Enroll Now
11- Make Sure Your Website Is Secure
Google has always placed a high priority on website security because it wants to safeguard users’ privacy. For this reason, Google advises that all websites use SSL/HTTPS. Each visitor’s browser and your website are connected securely by SSL, an industry-standard security measure. Your WordPress site gains an additional layer of security as a result.
A padlock symbol will appear in the address bar once SSL has been installed on your website, alerting users that they are on a secure page. Additionally, rather than just HTTP, your URL will start with HTTPS.
Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it. Consider MonsterInsights as an example. Its URL is locked, and HTTP is followed by an “s.” This means that the website is secure.
The SSL certificate will therefore better protect user information when they log in to your website or make a purchase. Now let’s move on to a topic that is especially crucial for company owners who want to improve their rankings in local searches.
💁♀️🎥📲 Recommended Video Guide:
📌 Go through this quick & complete guide to What Is Video Marketing & Why Is It Important for Your Business.
📌 Complete guide to what is Youtube Marketing will help you learn everything about how to boost your video to the top with the best effective strategies.
12- Link Internally and Externally
A strong internal and external link strategy is crucial for the user experience as well as to improve your SEO. A good internal link profile, for instance, makes it easier for site visitors to navigate and makes it easier for Google to find new content on your site.
Use one of two main techniques to create a strong internal link profile:
- When publishing a fresh piece of content, always include relevant and important internal links.
- And update your older content by including links to newer content regularly (weekly or monthly).
Additionally, don’t forget to create descriptive anchor texts so that Google is aware of all your links and can properly rank your content.
Remember this…
…the more details you provide, the better for search engines! Now that that is out of the way, let’s look at how to speed up your page, which is essential if you want to compete for a first-page Google position. Keep reading this complete guide on page SEO tips and tricks which you need to apply & SEO tricks to get in-depth knowledge of it.
💁♀️📲📢 Recommended Instagram Guide:
🎯 How to Viral Instagram Reels (2022-23) | 22 Proven Ways to Go Viral
🎯 Quick & complete guide to What is Instagram Marketing: Complete Beginner’s Practical Guide | Zero to Pro Level
🎯 Know how to use Hashtags effectively if you want to boost your social media engagement.
🎯 Complete Practical Guide To What Is Instagram Ads & How To Optimize It To Strengthen Brand Awareness, Engagement, Conversions & Sales.
13- Use an SEO-Friendly URL Structure
According to a Backlinko study, short URLs frequently perform better in search results than long URLs. Given this, using an SEO-friendly URL structure improves the user experience by making it simpler for search engines and users to understand what your page is about.
In addition to using keywords that are simple for Google and your visitors to read, your URLs should be on the shorter side. To improve your chances of ranking higher in search results, always include your target keyword or key phrase in your URLs. Additionally, make sure they are neat and brief. For example, the following is an example of an SEO-friendly URL: https://marketingfundas.com/blog/what-is-on-page-seo/
This URL is concise, well-structured, and simple to read. Users and Google can both tell what the page is about. On the other hand, poorly optimized URLs are illogical and difficult to read or remember. Typically, they contain special characters, letters, and numbers.
📌🎯💁♀️ Also Read: Top 15 Proven Benefits of Social Media Marketing for Your Business (2022) & How You Can Boost Your Engagement, conversions & Sales.
14- Use Schema Markup and Rank for Featured Snippets
You’ve probably seen those attractive, rich search results on Google that include extra details like prices, cooking times, questions and answers, and star ratings. You can increase your site’s traffic and rankings with the help of Google-rich snippets. They enable you to enhance your pages’ content and make them appear more appealing in search results.
🏆 Business Guide: Go through this quick & complete guide to what is B2B Marketing with Proven Strategies (2022) | Boost Your Business Growth Effectively
15- Improve your local SEO to get a higher ranking on Google Maps.
You can create a business profile on Google My Business if you have a physical location where you operate a business or provide services. Additionally, add schema markup for nearby businesses to your website.
First and foremost, having a Google My Business profile is crucial for SEO because it increases your visibility in Google Maps and local searches, where potential customers can find you.
Second, you can add local business structured data or schema markup to your pages to improve your chances of being featured on Google Maps or Google’s Knowledge Panel.
👉 The Key Takeaway: How Can You Take Your On-Page SEO Strategy To The Next Level?
More effort than just improving your title tag and meta description is required for on-page SEO. To help your pages rank higher in SERPs, you must make sure your content corresponds to the search intent of your target keywords and continually monitor your page speed and UX signals.
💬✍ Feel free to comment below if you have any questions regarding digital marketing blogs & courses. We’d love to read your comments & assist you in solving your problems.
🏆👉 Also, read other quick guides mentioned below which will help you boost your digital journey. Contact Now to get best-in-class digital marketing services in Delhi from Marketing Fundas experts team.
Happy Marketing! 😀👉📲💻📢