Video marketing is a tactic used by marketing teams to produce, curate, and use videos to promote their goods and services to their target market. The goal is to maintain audience engagement with the brand in an approachable and understandable manner.
According to Aberdeen Group research, marketers who use video are growing their companies’ revenue 49% faster year over year than those who don’t. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.
According to Forbes and Animoto, a whopping 90% of customers say that product videos assist them in making purchasing decisions. Another 64% say that watching a video increases their likelihood of completing a purchase.
According to Forbes and Animoto, a whopping 90% of customers say that product videos assist them in making purchasing decisions. Another 64% say that watching a video increases their likelihood of completing a purchase.
Consumers use a variety of techniques when they’re thinking about making a purchase and want to research their options. Using a search engine, going to a business or product’s official website, perusing review websites, and watching videos are a few of the top strategies.
There is no competition for video content in terms of social media engagement. Video posts on Facebook have a 135% higher organic reach than photo posts. Similar to this, Instagram posts with videos received twice as much engagement as posts with photos.
The ranking of your website on search engine results pages (SERPs) can be enhanced with video. Depending on how long a visitor stays on your page after coming from a Google search, you may or may not appear high in the results. According to Backlinko, this is referred to as “dwell time” and is a significant Google ranking factor.
A medium with a strong emotional impact is video. In a way that blog posts or static images alone can’t, brands can communicate non-verbal cues like body language, facial expressions, and tone of voice with video. A strong retention tool is video.
According to Aberdeen Group research, users of video receive 41% more search traffic than non-users. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.
It makes sense to use video content to forge this personal connection, and user-generated content is among the best choices. Including your customers in the video marketing process is essential because they are the best experts on your product or service.
According to research from Moz, including a video increases the average number of linking domains by almost threefold. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.
According to Aberdeen Group research, viewers of videos have click-through rates that are 27% higher and web conversion rates that are 34% higher. .Furthermore, using video on a landing page can increase conversion by 86%, according to EyeView Digital.
The secret is to use video as a brand extension. You can produce scroll-stopping video content that will accelerate the growth of your company when you are clear about your values, your communication style, and the audience you want to reach.
Furthermore, when given the option of text or video on the same page, 59% of senior executives say they would go with the video. They’re not the only ones, though; according to HubSpot, 72% of people prefer to watch a video to learn more about a good or service.
By 2022, video is expected to dominate internet traffic, accounting for 82% of all internet traffic worldwide. 85% of internet users watch at least one video online each month, and 54% of customers still want to see more video content from their favourite brands and companies.
Setting video marketing as a top priority will improve brand recognition and benefit your bottom line.
Including video in emails can increase click rates by up to 300%, according to MarTech Advisor. In essence, adding video to your email marketing can be very effective. Keep reading this complete guide to What is Video Marketing to get in-depth knowledge of it.
Undoubtedly, video content offers the greatest return on investment in terms of engagement, sharing, and brand building. However, purchasing high-quality video content doesn’t have to be expensive. Many business owners still associate television, where a single advertisement may cost thousands of dollars, with video advertising.
According to Small Business Trends, social video generates 1,200% more shares than text and images put together. If you own a small business, you must read this comprehensive guide to what is WooCommerce and how to set up an online store using WordPress and the WooCommerce plugin.
According to Small Business Trends, social video generates 1,200% more shares than text and images put together. If you own a small business, you must read this comprehensive guide to what is WooCommerce and how to set up an online store using WordPress and the WooCommerce plugin.