What is Brand Positioning

Overview Of Brand Positioning

Brand positioning is the process of presenting and placing your brand in the minds of customers and potential clients. The process entails more than just coming up with a catchy one-liner or attractive logo.

What is Brand Positioning?

The process of positioning your brand in the minds of your target market is known as brand positioning. Brand positioning is the tactic used to differentiate your company from the competition and goes beyond a catchy tagline or flashy logo.

Why Brand Positioning Is Important?

Your company benefits greatly from having a clearly defined brand position. Your brand, your marketing messages, the services you offer, and even the way you structure your pricing can all benefit from positioning.

1-  Differentiates your company in the market

In order to successfully position your brand, you must first set it apart from the competition and the market. Yes, you must explain how your good or service meets customers’ needs or wants in a way that is superior to, or at a lower cost than, that of your competitors.

2-  It focuses you on a specific target market

Your marketing is more potent and successful when you cater to a smaller audience with a more constrained set of services. People view you as a highly valuable expert.

3-  It allows you to specialize and synthesize

You can synthesise your core message by distilling it down to its essential components and cutting out extraneous information by developing a cogent, compelling brand positioning statement. Keep reading this complete guide to What is Brand Positioning to get in-depth knowledge of it.

4-  It shows how to win new clients

Positioning equips your business development team with persuasive arguments they can use during the nurturing and closing processes.

5-  It helps you compete on more than the price

Price wars and competition with other businesses based solely on price are typically unsustainable over the long term. It’s great if your product or service is less expensive than those of your rivals, but don’t let that be your only point of differentiation.

6-  Brand positioning focuses on your marketing message and values

The constant barrage of marketing messages that consumers receive is a result of digital transformation. Additionally, people’s attention spans are getting shorter.

7-  It drives creative decisions

You can make wise choices during the creative process when you know the main message you need to convey to prospects. Your visual brand’s DNA is created by your positioning.

8-  It drives service development and pricing decisions

Having an understanding of how you stack up against your rivals can help you decide what new services to launch and when. Are you recognised as a provider of cutting-edge services? a cheap supplier? Generalist or specialist? These questions’ responses may have an impact on the services you provide and how you price them.

How To Create A Brand Positioning Strategy?

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