🎯💰💁♀️ If you’re serious about boosting organic traffic to your website, Semrush is a must-have tool in your SEO toolbox. What began as a straightforward tool for keyword research has evolved into the online marketing tool of choice for marketing experts everywhere.
Semrush is the ultimate SEO tool that assists you in learning more about your competitors, identifying your most effective organic and paid keywords, enabling backlink analysis, and much more. This article will look at six ways Semrush can help you dominate your competition and instantly boost your website’s SEO.
Note: To try the methods described in this article, you must have a Semrush account that is active. You can sign up for a free 30-day trial of Semrush Pro here (valued at $119.95) if you don’t already have an account with Semrush. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of its features.
Have a look at what this guide entails
👉 What Is SEMrush?
SEMrush is a widely used SEO tool with a focus on optimizing Google ad campaigns and researching competitors. SEMrush is software that facilitates businesses in managing digital marketing strategies like SEO campaigns. You can manage campaigns for social media, pay-per-click (PPC), SEO, and content marketing with the help of this all-in-one digital marketing tool. We’ll concentrate on utilizing SEMrush for SEO on this page.
Using SEMrush, you can spot trends that are present in your industry niche. It evaluates your on-page SEO and aids in page improvement. You can use this to better understand your page and SEO-optimize it for improved lead generation.
SEMrush also assists you in choosing effective keywords for your campaign. You’ll discover the keywords your competitors are using and where they stand in the search engine results. It provides you with a wealth of information about how you compare to the competition.
This software is intended for those who require help with their digital marketing. SEMrush makes it simple for you to comprehend and use SEO even if you have little experience or knowledge.
👉 What Is Semrush Used for?
Semrush is used to enhance SEO on your website and to learn useful information about competitor analysis, keyword research, and much more. Semrush’s ability to deliver multiple layers of data is what makes it the tool of choice for many online marketing professionals.
For instance, you can use Semrush to audit your website’s SEO, research keywords, assess your main competitors, look for link-building opportunities, and monitor keyword rankings in SERPs.
Here’s a list of the main features of Semrush:
- Keyword research
- Domain Overview
- Backlink analysis
- Competitor analysis
- Keyword gaps
- Traffic analytics
- Site audit
- SERP tracking
Incredible, huh?
👉 Why Should I Use It for My Business?
One of the best digital marketing techniques for increasing worthwhile website traffic and leads is search engine optimization (SEO). Although SEO can be challenging to comprehend, tools like SEMrush help those without SEO expertise make sense of it.
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👉 How does SEMrush pull data?
When you use SEMrush software, you’ll notice that it gathers information to show you how your website and the websites of your rivals are doing. SEMrush obtains data primarily in two ways.
The search bar on their website is the first method. You can pull reports on a domain and see keyword options by typing its URL into the search bar. This assists you in researching your rivals and coming up with useful strategies to compete with them. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
The second method entails starting a project. Projects from SEMrush collect data from sources other than their database. They assess the visibility of your website and assist you in understanding how you compare to your competitors.
Simply put, you can use SEMrush to improve your marketing outcomes. Keep your eyes open and read on.
- Identify your search competitors.
- Compare your competitors’ traffic (and where it comes from).
- See how much competitors spend on paid traffic.
- Prioritize keyword opportunities with the Keyword Gap Tool and filters.
- Outline content with the SEO Content Template.
- Track keyword movement.
- View your share of the search.
- Get SEO ideas from the On-Page SEO Checker.
Now separate and examine the element one by one.
👉 How to Use Semrush Toolkit to Improve SEO, Social Media, Link Building, Content Marketing & More
In their efforts to come up with new ideas for content, SEOs, content writers, and strategists can benefit from topic research. The tool will produce cards of relevant subtopics and ideas to include in your content after you enter a topic in the search bar.
Use it to come up with concepts for fresh articles, headings, and subject matter. In addition, it’s one of many strategies for spotting new chances and outperforming competitors.
- Find a topic’s most popular subtopics and most shared headlines quickly.
- Location-specific content ideas
- Find out what issues people are most curious about.
SEMrush provides a very useful Topic Research tool in addition to the Keyword Magic tool for finding topics..
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2- Track keyword movement with Position tracking
You can monitor the position of your keywords on search engine result pages (SERPs) using the position tracker. But it goes beyond that.
You can learn more about visibility, anticipated traffic, top keywords, your main competitors, features of the SERPs, keyword cannibalization, and other things by setting up a project.
You must first create a project in SEMrush before you can use position tracking. You can do this by going to Projects, selecting Create Project, and providing the information for your website.
You can now access the tool for tracking your position. This is how:
- Choose your project, then click “Set Up.” Decide on your targeting criteria.
- The language, location, search engine, and device can all be customized.
- Include your keyword(s). You can either import a file containing a list of your target keywords or copy and paste them.
- The data will be gathered by SEMrush once you click “Start Tracking.”
SEMrush’s position tracking is effective because it allows you to follow:
- Visibility: This rating indicates the percentage of visibility, or the proportion of times your keywords appear among Google’s top 100 results.
- Positive and negative movement: Examine your positions to see which ones you’ve gained and which ones you’ve lost. Your victories will be represented by green up arrows, and your defeats by red down arrows.
It can be difficult to keep your top spot after rising in the search results. Position tracking allows you to monitor keywords in real time, allowing you to detect drops in position and update content as necessary. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
You also have detailed sections with numerous filters for things like featured snippets, tags, pages, and ranking distribution. You have the choice to export a report to PDF, Excel, Data Studio, or CSV if you want an even clearer picture of your rankings.
A template can even be used to automate your reports so that you receive them once daily, once weekly, or once monthly.
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3- Keyword Magic Tool
You should always start your content marketing strategy with keyword research. The Semrush keyword tool is useful in this situation. Every project or initiative should begin with keyword research, as every SEO has most likely drilled into their heads by this point. We used the Keyword Magic tool to begin the SEO competition.
Using the Keyword Magic tool, we were able to discover and create a master list of keywords, long-tail keywords with semantic relationships, and the most frequently asked questions about our subject. Simply type a word or phrase into the search bar and press the “search” button to get started.
From a database of over 16 billion keywords, SEMrush then offers you a table with related search terms divided into topic-specific subgroups.
When you scroll down the page, even more details about your search are shown. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
With just one search for “On-Page SEO,” we were able to find hundreds of pertinent keywords and topics, as well as use some of the more well-known and related ones to further our research in those areas.
This tool enables you to conduct some pretty thorough research, whether you’re updating metadata or looking for opportunities to create content, as we did and are demonstrating here. From there, if you want to specify the results, you can choose from a few modifiers.
- Broad match – This report, which is the default, simply lists all keyword variations.
- Phrase match –displays the precise word or phrase in different arrangements.
- Exact match – displays the precise match in the precise order.
- Related –displays keywords that are related to the one you entered.
You can also further refine your search by selecting one of the filters:
- Volume: Select a value from the pre-defined range or enter your own.
- Keyword complexity: Six options, ranging from very easy to very hard, are available, and you can also type custom values.
- Intent: Choose the type of search you want to perform: transactional, commercial, informational, or navigational.
- CPC: Include a custom price range for the cost per click.
- Specify keywords: Enter the search terms you’re looking for.
- Exclude keywords: Indicate the keywords you don’t want to appear.
- Advanced filters: Reduce the word count, competitive density, SERP characteristics, and SERP outcomes.
Along with the keyword itself, you’ll also see synonyms, related keywords, and questions that serve as keywords. By picking suitable terms to use as secondary keywords, you can use this information to conduct keyword research. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
Here is a quick recap of how to conduct keyword research using Semrush:
- Put your search term in the search box.
- Keep an eye on search volume, keyword difficulty, and search intent.
- Review the various keyword variations, related keywords, and questions.
- Analyze the SERPs – referring domains, search traffic, authority score, backlinks, and ranking keywords.
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4- Organic Traffic Insights
Do you want to see Google Analytics and Google Search Console statistics in Semrush? You only need to connect GA and GSC in order to view all the data on a single dashboard.
After that, you’ll have access to information about your best-performing pages and a list of the keywords that drive traffic to them. It’s interesting to see that it lists the keywords that Google Analytics classifies as “not provided”.
5- Prioritize keyword opportunities with the Keyword Gap Tool and filters.
There are numerous approaches to keyword research. Studying your competitors can help you get started.
Not emulating your rivals is not the point. Rather, you can figure out your advantages and disadvantages by learning which keywords your competitors rank for. You can use this to find areas where your content and keywords can grow. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
This is how:
- Visit the Keyword Gap tool.
- Enter your domain and your main competitor. Although technically four competitors can be entered, we advise entering just one at a time.
Enter your competitors: Enter up to five distinct domains, subdomains, folders, or URLs. Obtain a list of all the popular and niche keywords that they rank for.
Select the following keyword categories: Alternate between the organic, paid, and PLA keywords. Mix the types, look for areas where they overlap, and evaluate your SEO and PPC efforts.
Get insights to stay ahead: Discover which competitors have the most extensive keyword profile. Make your own keyword masterlist to help you outperform your rivals.
You’ll see a report like this one.
As you can see, there are thousands of keyword results. It can be challenging to decide which opportunities you should prioritize first when you’re just getting started. Select “commercial” under Intent in SEMrush to filter.
You’ll now have a strong keyword list that you can emphasize even further based on relevance for your business after using the Keyword Gap and some filtering.
6- See how much competitors spend on paid traffic
As a holistic growth marketing agency, we are aware that combining paid and organic marketing efforts yield some of the best and most long-lasting results.
A business may overspend on quick wins if it only concentrates on paid traffic and misses out on SEO’s potential for long-term growth. Knowing how much your competitors spend on paid advertising can not only help you set your own ad budget, but it can also reveal why they outperform you.
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7- Get SEO ideas from the On-Page SEO Checker.
SEMrush’s On-Page SEO Checker may be of assistance to you if you are still looking for ways to enhance your SEO.
It combines a variety of on-page SEO components, such as title tags and meta descriptions, readability, some technical SEO components, and off-page SEO components like backlinks, into a single dashboard.
This is how it appears in SEMrush.
You can click on the ideas and see precise recommendations for content, backlinks, technical SEO, and user experience because it divides the information into separate landing pages.
However, you must link SEMrush to Google Analytics in order to view ideas for user experience.
8- Link Building and Brand Monitoring Tool
Link building is one of the most important components of SEO, along with content quality and technical soundness.
Although link building has and still does have a significant impact on SEO performance, it is frequently disregarded or overlooked because it is challenging and time-consuming. It’s much simpler with SEMrush.
Based on your entered keywords and competitors, the link-building tool generates a list of link-building opportunities.
When compared to its competitors, SEMrush’s Link Building tool has an advantage in that it offers an intuitive outreach functionality. To use it, first create unique outreach templates for the various link types. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
Here is an example message template for suggesting a guest post:
Link building can be difficult, convoluted, and time-consuming, but SEMrush is a huge help.
Over 800 non-toxic, dofollow backlinks have been added to our site in the past few months alone as a result of this tool, and (hopefully) many more are still to come.
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9- Outline content with the SEO Content Template.
Once a target keyword has been determined for a piece of content, drag it into the SEO Content Template. Select Create SEO Template after selecting the nation, region, or city that you wish to target.
You can structure SEO content with the help of this tool to improve performance.
For instance, a digital marketing firm might be attempting to gain traction for the keyword “best digital marketing in Delhi.” This template will be created when you enter the keyword into the SEO Content Template.
Although we don’t need everything here, we can use this as the foundation of an SEO outline. The most crucial sections to read before you begin are as follows:
- Keywords with a semantic similarity:
Copy and paste the keywords that have similar meanings. When discussing “best digital marketing in Delhi,” the top-ranking results use these exact words.
Prioritizing your target keyword is important, but to beat out your existing search competitors, try mentioning these words at least once in your content.
- Text length
This tells you how many words to use in your text. The recommended word count for this one is over 4,000, which is quite a bit of text. This post will probably serve as pillar content because of its length.
- Competitors
The quality of the content you produce must be higher than that of your search competitors if you want to outperform them. You can view the top organic results and how your keyword is used to structure content inside the SEO content template. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
10- Post, Schedule and Analyze Your Social Media Content with Poster Tool
- Social Media Poster—a brand-new tool that enables you to schedule, plan, and write posts while also analyzing your Facebook and Twitter social media performance.
- The Social Media Tracker (formerly the Social Media Tool) – a tool for analytics that lets you monitor and assess your rivals across the main social media platforms
It makes it simple for you to increase your brand’s visibility on social media.
A- Determine your competitors’ winning strategies.
- Choose the most effective social media platform to connect with your target market.
- Find out how competitors increase interest
- Recognize the content types that work best in your niche.
B- Create and distribute engaging content.
- Obtain customized content creation suggestions.
- Determine when to post and the hashtags that perform the best.
- By scheduling posts in advance, you can speed up the process of distributing content.
C- To achieve even better results, change your plan of action.
- Get a comprehensive result analysis and data-driven improvement suggestions.
- Compare your performance to that of your competitors.
- Create an automated email reporting system.
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11- SEMRush Content Marketing Toolkit to Create High-Quality Content
Most marketers and content creators struggle with producing high-quality content. You are aware of the importance of content creation for long-term, sustainable growth.
However, it can be challenging to produce content that will appeal to your target audience, perform well in search results, and require little in the way of resources. The SEMRush Content Marketing Toolkit can help with that. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
The SEMRush Content Marketing Toolkit is a collection of tools made to assist content creators in organizing their workload and producing content that appeals to their target audience.
This toolkit makes it simple to update your current content strategy or find, create, and audit fresh content.
The following tools and apps are included in the toolkit:
- Topic Research
- SEO Content Template
- SEO Writing Assistant
- Brand Monitoring
- Post Tracking
- Content Audit
- Marketing Calendar
In other words, the Content Marketing Toolkit includes both existing and fresh content—the two opposite ends of content marketing. The SEMRush Content Marketing Toolkit can be utilized in a variety of ways. It depends on a variety of factors, including your desired level of research detail, your writing process, and many others. Keep reading this complete guide on how to use SEMrush all-in-one tool: step-by-step to get in-depth knowledge of it’s features.
Here is a SEMRush Content Marketing Toolkit with Step-by-Step Guidelines for a Successful Content Future.
- Find a Topic
Get a source of quick inspiration for interesting content that attracts visitors and distinguishes itself from the competition.
- Create a Perfect Plan
Manage your content marketing campaigns, work together with your team, establish tasks, and monitor the development of each one in real-time.
- Prepare a Brief
Produce content that boosts marketing outcomes. Get a customized template for content that is optimized and searchable.
- Measure Results
Analyze the effects of your or similar external articles on traffic, social engagement, and search engine rankings.
- Improve content
Sort and analyze your content assets to determine what resonates and what needs more work.
The SEMRush Content Marketing Toolkit aids you in overcoming challenges associated with content creation, such as choosing topics that appeal to your audience, upholding your brand voice, and ensuring that you rank for the keywords you’re after.
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👉 The Key Takeaway: How Can You Take Your Semrush Strategy To The Next Level?
SEMrush, like any tool, can be used to improve decisions, but it cannot apply the recommended fixes. Learning the best way to use SEMrush to advance your SEO strategy can also take some time. You can start using these suggestions.
SEMrush is an excellent tool for companies and agencies looking to boost their SEO. They provide a wealth of features and knowledge that enable you to develop a multifaceted, integrated strategy.
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